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White Lightning™ Professional Photographic Flash Units

Welcome to the internet home of White Lightning™. We're a customer-oriented company that strongly believes in offering the finest Photographic Flash Units and Accessories, delivering our products directly to our customers with a helpful and friendly attitude. We are committed to staying one step ahead of your needs, with ingenuity, creativity, and complete customer care. We've been manufacturing and directly selling our products since 1982, and we continue to wow you with our new products, our enhanced features, and our high-end products that stay at competitive prices. Have a look around, and find out why we're one of the most envied and imitated companies on the market. Experience the evolution of professional lighting with White Lightning™ Flash Units.

Paul C. Buff, Inc.™ accepts orders and payment from, and ships to, customers located in the United States (including Alaska, Hawaii and Puerto Rico), Canada (including the Yukon Territory, the Northwest Territories and Nanuvut) and the following US territories: American Samoa, Micronesia, Guam, the Midway Islands and the U.S. Virgin Islands. We are also pleased to accept orders from U.S. Military Personnel in Foreign Service, using APO and FPO shipping. Our Absolute Satisfaction Guarantee and Warranty service is extended to all customers in these areas as long as shipping and financial transactions are between our offices and addresses in the named service area.

2008 Professional Photographer Hot One Awards Winner Check it out here!

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For around town travel, check out our White Lightning™ Single Light Carrying Bag and get one FREE with each X-Series unit purchased! Check out our Specials Page for details.

Are you a fan of Paul C. Buff? Now he's an author, artist and publisher too! Check out the GoGoPress Website!

Interviews With Paul C. Buff! Paul C. Buff, owner of White Lightning™; was recently interviewed on the new StudioLighting.net "LightSource" show. In this interview, Paul talks about the innovations he has brought to the world of photography and offers excellent advice to those new to photography. You can download the complete interview here (opens in a new window). Check Out Don Lindich's Sound Advice Blog: "A Look Inside Paul C. Buff, Inc.™"